ICCA Congress boosts up international meetings industry in Dubai

Thursday, November 29, 2018

Congress delegates have moved down to the city from world over to experience a dynamic four-day programme of education, networking and business opportunities. ICCA and Dubai Business Events, the official convention bureau of the city have partnered to create a thrilling offering of forward-thinking education sessions, site visits to the most ground-breaking enterprises in Dubai and a social programme showcasing the best of Emirati cultural delights and local hospitality.

The ICCA’s 2018 edition of annual flagship event has attained record attendance figures for any ICCA Congress organized outside Europe: for the meeting, a total of 1,156 industry experts from 79 countries have travelled to Dubai. Organized with the support of the main local partners including Dubai World Trade Centre, Congress Solutions International, Emirates and Dubai Business Events, the city’s official convention bureau, the Congress brings in senior meetings industry professionals to share knowledge as well as ideas about the latest trends in international association meetings and business events.

Business events are more and more being recognized as a vital driver of the economy of Dubai and positioning the city as a global business centre. As a global knowledge hub with a worldwide reputation for innovation, hosting the ICCA Congress offers Dubai an exclusive opportunity to present its widespread meetings infrastructure to business events heavyweights from across the globe, and in turn optimize international expertise to drive the development of the region’s rapidly-evolving meetings industry.

To quote Nina Freysen-Pretorius, President of the International Congress and Convention Association (ICCA), “The number of international association meetings has doubled every ten years since the establishment of ICCA 55 years ago, and we have identified the Middle East as an important growth area. In fact, we now have a dedicated seat for the region on our board, a permanent regional director, and this is our first annual congress in the Middle East.”

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