Monday, July 23, 2018
Wego, the most important online travel marketplace in MENA and APAC regions, has developed a joint venture with the Hong Kong Tourism Board (HKTB) for a new destination marketing campaign focusing on travelers from Indonesia, Malaysia and Philippines.
The campaign, which will be introduced in the name “Summer Fun”, is all set to showcase many unidentified unique and concealed features of the cosmopolitan city to be unraveled this summer and how to be “Soul Cool” in Hong Kong.
“Hong Kong continues to gain popularity, as the ideal holiday destination, year after year in fact, searches on Wego for Hong Kong grew this year by 43% since 2017,” said Craig Hewett, co-founder of Wego. “Our campaign, which will include a number of online activities, aims to position Hong Kong as a summer-time ‘must visit’ destination for travellers from Indonesia, Malaysia and Philippines.”
To quote Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board, “Given our fruitful partnership in 2017, we now look forward to our collaboration with Wego to attract more visitors from key source markets – Indonesia, Malaysia and Philippines leveraging this year’s “Soul Cool” attractions and activities to enjoy the best that Hong Kong summer has to offer.”
“Wego has prepared a series of 360 marketing activities focused on driving incremental tourist arrivals into Hong Kong,” said Hewett. “Specifically, we hope to stimulate interest amongst travellers for the city’s halal offerings, family-friendly delights and cultural tourist avenues. We also encourage them to discover some of Hong Kong’s coolest neighborhoods like a local, to find the best places to shop, dine and sight-see; this summer.”
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