New Zealand starts new tourism campaign

Tuesday, October 3, 2023

With Kiwi director and actor, Taika Waititi from New Zealand is introducing a new tourism campaign with a mission to draw visitors after tourism was beaten by the pandemic situation and borders were closed.

On Wednesday, Tourism New Zealand will début a 3-1/starts new 2-minute promotional film. It will feature the Oscar winner along with Jade Daniels, his stunt double in the romantic comedy series in HBO television channel – Our Flag Means Death. It was filmed in New Zealand.

Tourists from the United States are the main target audiences over here, said the chief executive for Tourism New Zealand, Rene de Monchy. The film was actually shot in December 2022. It will be also played on social media platforms in Germany, Australia, the UK and few sections of Asia.

Competition is constantly growing up and financially times are little bit tough in several regions of the world so they’ve got to maintain their innovative nature and top of mind for people.

Before COVID and the close down of the borders of New Zealand, international tourism was the biggest largest source of foreign exchange for New Zealand. Overseas tourism accounted for roughly 5.5% of the GDP.

Tourists are now coming back but in July 2023, international visitors were still 16% lower than July 2019.

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