Tuesday, July 25, 2023
Accor’s presence in Japan is set to double while hotel openings gain momentum throughout the region. With travel and tourism surging once again on a global scale, countries such as Japan, Singapore, and Vietnam, and surrounding regions such as China, are experiencing a significant influx of foreign travelers, as well as increasing domestic demand for business and leisure travel experiences.
Accor recently announced a new strategic partnership with JHRA in Japan to renovate and rebrand the Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences.
The agreement will double Accor’s current portfolio in Japan, adding 23 properties and over 6,000 rooms.
Conversion of the hotels will occur throughout 2024, after which the properties will operate under the aforementioned Accor brands.
Accor will continue to seek out large-scale opportunities exploring more conversion opportunities thus efficiently adding value to existing hotels and giving brands a sizeable boost.
Image credit : Accor
Tags: Accor, Accor Hotels
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