Oman promotes its MICE potential at IMEX Frankfurt

Thursday, May 25, 2023

The Sultanate of Oman, represented by the Ministry of Heritage and Tourism (MHT), is currently participating in the IMEX exhibition, which commenced on Tuesday in Frankfurt, Germany and will continue until May 25.

Leading Oman’s delegation is H E Azzan bin Qassim al Busaidi, undersecretary for tourism in MHT.

At the Oman pavilion, ten tourism companies and hotel establishments are showcasing their products to attract tourists.

Through this exhibition, the ministry aims to promote Oman as a meetings, incentives, conferences and exhibitions (MICE) tourism destination that meets the requirements of different countries.

IMEX Frankfurt is one of the world’s premier international exhibitions specialising in conference tourism. It brings together more than 2,500 establishments representing 150 countries.

The event serves as a platform for industry experts and those interested in conferences, exhibitions, and events.

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