AI-Designed stamps reveal tourists’ quirky perceptions of Australia

Sunday, October 22, 2023

In a delightful twist on tourism marketing, a collection of postage stamps designed by artificial intelligence has shed light on tourists’ humorous perceptions of Australia.

The initiative was orchestrated by travel insurance company InsureAndGo, aimed at rekindling the tradition of sending postcards. The project involved creating stamps that encapsulated both travelers’ and AI’s impressions of various countries, including Italy, Brazil, Canada, Greece, and Australia.

InsureAndGo collaborated with Censuswide to survey 1,500 travelers, gathering insights into their postcard habits and their impressions of countries they had visited. While most of the stamp designs showcased breathtaking landscapes, delectable cuisines, and iconic animals from around the world, the Australian stamp stood out with an amusing touch.

The Australian stamp artfully captured the nation’s landscape, complete with palm trees, mountain ranges, and a quintessential pint of beer. However, alongside the beer, there was an unexpected addition – a giant spider. While it’s not entirely inaccurate, the juxtaposition of this eight-legged creature with the picturesque scenery created a humorous contrast.

Other stamps painted equally vivid pictures of their respective countries. Italy’s stamp featured a beautiful vineyard and a bottle of red wine, while Greece’s showcased the famous blue-domed churches of Santorini. China’s stamp appropriately featured a rare giant panda, bamboo, and a cup of Chinese tea. The US stamp depicted America’s sports culture along with the national flag, and Spain’s stamp showcased the allure of balmy Spanish summer days with images of tapas and fresh seafood.

InsureAndGo used ChatGPT and Mid Journey AI software to create these unique postage stamps based on the insights gathered from their survey. The company’s intention was not only to amuse but also to inspire a resurgence of the art of sending postcards, which, in the digital age, has become a somewhat forgotten tradition.

The AI-designed stamps offer a lighthearted yet insightful glimpse into the way travelers perceive different countries, proving that travel can be as much about humor and quirks as it is about landscapes and culture.

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